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Bryan Barletta of Sounds Profitable launched the first episode of the podcast upfront podcast called Up Next. The show aims to take the traditional upfront approach where publishers promote their products to an audio-only medium.
Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research kicks off the first episode and introduce the format and talk about some of the history of the upfront concept and how it started for television.
Each participating partner will have their own six-episode “season” in the feed, and each season follows the same format. The first episode is the “pitch” episode where each company does its best to sell and promote their company and their podcasts overall and why advertisers should buy from them. The following five episodes in the season will feature hand-picked episodes to hear the best of what each company has to offer.
The first episode kicks off with content from AdLarge and is hosted by Donelle Brown, SVP of Marketing Insights & Client Relations for AdLarge Media, an ad sales company.
The podcasts are free but not openly searchable on podcast apps. You have to sign up and then click on your desired podcast app, or click on the QR code on your phone to open it on your smartphone.
Many of the top podcast brands are sponsoring Up Next, including NPR, Headgum, Edison Research, Veritone One, Midroll, JAR Audio, Podglomerate, Adswizz, and more.