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Acast Launches Mental Health Week in the UK

· Time to read: ~3 min

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Acast launched a dynamically inserted mental health awareness campaign in UK-based podcasts on the Acast Creator Network from May 10-17. The series aims to challenge the listener to answer the question ‘What piece of advice do I wish I could tell my younger self?’

The series will use Acast’s recently launched Sponsored Stories ad format and encourages podcast fans to listen, learn and find comfort in talking about mental health, as well as hear about ways to support yourself or others. The podcasters involved include:

Sam Shetabi, Content Director Acast UK/IE, said: “It’s not surprising to see so many of us eager to spend less time in front of screens in a year that was defined by endless Zoom calls and TV series binging. We think podcasts are a perfect way to get away from looking at glaring screens and still be kept up to date with news and culture, learn something new or have a laugh — as well as hear the most unguarded conversations on issues like mental health. It’s important to bring these discussions to listeners, and we’re doing it with the help of some of the most exciting names in podcasting.”

Dr. Rupy Aujla, host of The Doctor’s Kitchen, said: “It was really cool to talk to the Football Ramble team about physical activity, food and how they are related to mental health. It’s brilliant that Acast are facilitating these open conversations and it was great to be connected to such fantastic podcasters too.”

Dan Snow, host of History Hit, said: “All of us experience mental health challenges at some point in our lives. I found it so useful listening to Caroline’s advice and will definitely adopt some of her methods for being more present, sleeping better and not letting stress and anxiety get out of control. Focusing on mental health, after the year we’ve all had, is really important.”

Caroline Foran, host of O_wning It: The Anxiety Podcast_, said: “My goal is to normalize mental health issues, to empower us all to get comfortable talking about the tricky stuff in life — so that the anxiety about what people will think of us, or the stigma that surrounds mental health, will start to dissolve. Podcasting is, in my opinion, the fastest and most effective route to achieving this goal and so I’m thrilled to join the brilliant Dan Snow’s History Hit for Mental Health Awareness Week.”

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