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Podcast platform PodcastOne announced Friday that it is partnering with AI machine learning platform Seekr to judge what content is safe for advertisers. Seekr uses natural language processing to quickly evaluate and score audio content for safety and reliability.
“Seekr’s partnership with PodcastOne provides current and potential advertisers an extraordinarily high level of confidence and peace of mind that their ad-buys will be made in brand-suitable environments,” said Seekr CEO Pat Condo. “Seekr’s content evaluation and rating technology immediately positions PodcastOne as an industry leader in the adoption of advanced AI.”
The natural language processing will scan and instantly rate the full PodcastOne library to determine the most impactful places to drive brand visibility and be heard in the moment. Podcasters on the platform will also have direct connectivity to the same technology to analyze their own content.
“Brands want security in knowing that their investment is being made with reliable, honest, truthful programming that aligns with their core values and intended audiences. With Seekr’s AI technology, we now offer media buyers an additional third-party option of trust that does not currently exist in the audio advertising marketplace.” said Kit Gray, President of PodcastOne.