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Acast has launched a new campaign encouraging podcasters to take their first steps in audio. The “Rise Above The Noise” campaign features Acast creators sharing their experiences growing and monetizing their shows.
Developed with agency partner Weirdo — and running across paid social, print and Acast’s own inventory of 300 million monthly podcast listens —
The campaign will run until the end of December.
Lizzy Pollott, SVP marketing communications and brand for Acast said, “Podcasting is on fire. At Acast we’re seeing so many successful creators from other mediums and platforms — from comedy to journalism, YouTube to TikTok — bringing those ideas over to podcasting. Rise Above The Noise encourages others like them to take that first step in joining the thriving creator economy in podcasting.”
Louis Persent, creative director for Weirdo added, “The creative idea is our call to arms for the next generation of talented podcasters – people with unique voices and serious ambitions. In the visual creative, we’ve brought that to life by playing with a series of stacking shapes inspired by the Acast logo.”