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Bryan Barleta of Sounds Profitable says that podcast advertising needs more advocates and that with enough time everyone can be an expert in it by making a podcast and using a host that allows for dynamic ad insertion and paying close attention to the analytics.
If you have a podcast with a host that allows for dynamic ad insertion he recommends adding in dynamic ad insertion points and making your own ads using your hosting provider’s ad server.
“Everyone should do this”, he says. “Go wild” with it.