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It’s a model that really hasn’t proven successful yet in a world where the majority of podcast listeners will put up with a few ads in order to get their favorite shows for free. The new Wondery Plus paid app will be ad-free and cost listeners $4.99 per month of $34.99 per year.
CEO Hernan Lopez tells Variety that Wondery Plus is “going to be an increasingly important part of the company’s revenue. “Very early on, when I started the company, we knew at some point we wanted to have our own place where listeners could listen to the Wondery shows. But we also knew we had to wait until we had enough shows, and the Wondery brand had enough breadth for people to go through the trouble of downloading an app and use it on a daily basis.”