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According to the Women’s Podcast Report fromEdison Research and SXM Media, over half of the women who listen to podcasts say they would listen to more podcasts if there were more that focused on females or were hosted by women.
According to the survey: - 35% of U.S.women have listened to a podcast in the past month, and women make up 48% of all monthly podcast listeners in the U.S. - 61% have a college degree, 30% have a household income of $100K or more, and 43% are age 18-34. - 84% percent of women monthly podcast listeners have ever recommended a podcast to others, and 21% say they frequently recommend podcasts to friends or family members. “Recommendations from friends and family” is the top discovery source for women, with 73% saying they find out about new podcasts this way, outranking search, social media, and hearing about podcasts on other podcasts. - 69% listen to podcasts while doing household chores, 59% listen while baking, 57% listen while doing laundry, and 55% listen while getting ready for the day. - 90% of women monthly podcast listeners listen to at least one podcast produced or hosted by a woman; 48% say they would feel more favorable about a brand if they knew it advertises on podcasts hosted or produced by women