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Why Podcast Ads Work

· Time to read: ~1 min

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In a post on The Outline, Darcie Wilder writes that she thinks more about the ads in her favorite podcasts than the actual content. Why? Because, she says, “podcast ads are seamless, read by a host after segueing away from the main feature, and are usually a product or service they’ve recently tried and (surprise!) happen to honestly love.” Read Darcie’s column HERE.

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