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Pandora CMO Aimee Lapic and SVP of Advertising and Innovation Lizzie Widhelm say the reason consumers are latching onto podcasts is because you can now access great stories and storytellers where you want – effortlessly.
Lapic and Widhelm spoke to Variety‘s Todd Spangler about Pandora’s surge in listeners on the podcast side since integrating with SiriusXM.
You can see the 4-minute interview HERE.