Why And What Consumers Listen To

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The Edison research also dug deep into why people listen, which may help you determine what type of show to launch – or what you should be talking about on your show. Here are the top five reasons people listen to podcasts…


#1) To learn new things
#2) To be entertained
#3) To stay on top of certain topics/news
#4) To relax
#5) To feel inspired

Here are the top five podcast topics for listeners in the Edison survey:
#1) Music
#2) News and Information
#3) Entertainment and celebrity gossip
#4) History
#5) Sports

And, a very positive statistic that came out of the survey is that 52% of the Edison respondents say they listen to an entire podcast and another 41% say they listen to most of it.

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