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The Edison research also dug deep into why people listen, which may help you determine what type of show to launch - or what you should be talking about on your show. Here are the top five reasons people listen to podcasts…
#1) To learn new things #2) To be entertained #3) To stay on top of certain topics/news #4) To relax #5) To feel inspired
Here are the top five podcast topics for listeners in the Edison survey: #1) Music #2) News and Information #3) Entertainment and celebrity gossip #4) History #5) Sports
And, a very positive statistic that came out of the survey is that 52% of the Edison respondents say they listen to an entire podcast and another 41% say they listen to most of it.