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That’s the question Edison Research VP Tom Webster is asking. He surely knows the answer, having been in the podcasting space since this industry first came to be.
Webster, and the entire Edison team, will be keynoting at Podcast Movement.
They will present brand new research by taking a look at how the medium is viewed differently by those who have been listening for years and those who have only recently discovered podcasts. They will also present unreleased data from the Edison/Triton Digital Infinite Dial research, some revealing new video qualitative of podcast listeners, and the results of a new survey commissioned just for Podcast Movement. Webster says one of the most interesting findings revolves around just exactly what both of these groups consider a podcast to be – and you might be surprised by what we learned.
Listen to an interview Radio Ink did with Webster on Podcasting For Radio Dummies.