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Nielson recently released their Podcasting Today report with a complete breakdown of listening habits by gender. The number one category of podcasts listened to by women was the Kids & Family category which was listened to by women 77% over 23% for men.
Women were also much more likely than men to listen to podcasts in Health & Fitness (63%), Arts (61%), True Crime (60%), and Religion & Spirituality (58%).
Men on the other hand listened much more heavily than women to podcasts about Sports (81%), Technology (80%), History (68%), and Science and Government (64% each)
March is Women’s History Month and Nielson would like to remind us that women make up 45% of the total podcast listening audience as a nod to advertisers to adjust their campaigns accordingly.