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Westwood To Market DCP Podcasts

· Time to read: ~2 min

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It’s no secret that representation matters in media and it’s always been a challenge to make sure that diverse and underrepresented voices are being heard. To that end, Tuesday’s announcement that Westwood One will be marketing, distributing, and monetizing all podcasts by DCP Entertainment is a shot in the arm for those voices.

Founded in 2019 by former Sirius XM Director of Urban Talk and Comedy Chris Colbert, DCP says they are “the destination for the underrepresented voice”, and they prove it with both a diverse staff and shows like _Say Their Name _that memorializes unarmed Black people killed by police and was nominated for the 2021 Ambies award for “Podcast of the Year”, and Toure Show whose episode on The Central Park Five was a 2020 Webby Award honoree for “Best Crime & Justice Episode”.

Colbert says the “partnership will allow us to reach millions of people that have been searching for shows that authentically speak to their lived experiences.”

Suzanne Grimes, President of Westwood One, declared in a press release that Westwood One is “committed to providing a platform that celebrates all communities with engaging, compelling, and personally relevant content,” and that “DCP have a proven record for creating high-quality, compelling, and informative podcasts.”

The news was applauded by Juleyka Lantigua-Williams, CEO and Founder of Lantigua Williams & Co., another podcast company with a similar company ethos. “Congrats to@DCPofficial on this UHHHMAZING news!!!!!,” she wrote on Twitter.

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