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Voxnest, the parent company of hosting company Spreaker, has signed an agreement with Nielsen for the use of Nielsen Audience Segments. This means that advertisers who use Voxnest Audience Network and podcast publishers on Spreaker, can utilize data if they’d like to have a deeper understanding of their listeners and get specific with audience targeting.
“The podcast advertising market is rapidly growing and changing, and while that makes it an exciting time to be in the industry, our clients – especially sales organizations like Katz Digital – are also looking for data to help them navigate this new territory,” said Andrea De Marsi, Chief Operating Officer at Voxnest. “We’re excited that working with Nielsen will give them an even deeper understanding of how to connect with the right listeners.”