The startup founded by Alexis Hue and Marian Zange raised a pre-seed round of EUR 1.2 million from investors Capnamic and seed+speed Ventures Berlin.
Voxalyze is the company behind “Podcast Visibility Optimization”, similar to Search Engine Optimization but applied to podcasts. The company offers keyword ranking for podcasts across millions of keywords in 14 different languages. They are also launching a new analytics solution, which will allow podcast publishers to measure the effectiveness of their marketing campaigns in attracting new listeners via social media.
“The market is literally booming,” says Alexis Hue, co-founder and managing director, “and podcast publishers are becoming more demanding regarding analytics: they now expect a similar level of data and insights as in the web and mobile spaces. That’s what we are building”,
The Voxalyze team, vision and early customer traction has picked the interest of investors: Capnamic Ventures, seed+speed Ventures, and renowned business angels have invested a total of EUR 1.2 million in the company. With the capital, the podcast analytics provider plans on accelerating its technology deployment and go-to-market.
Alexis Hue continues, “ the trust of such investors makes us proud. With the capital and the investor support, we are ready to bring our solution to the next level and become the analytics partner of choice for podcast publishers”.
Olaf Jacobi, Managing Partner of Capnamic says, “The focus on market and pattern recognition of target groups will be vital for the future of podcast publishing – this is such an exciting field and reminds us of the beginning of mobile ad tech and the need for analystics tools.”
Alexander Kölpin, Managing Director, seed + speed Ventures, commented “the podcast market is growing steadily and there is no sign of this trend reversing. Voxalyze is the missing link for the podcast industry and provides a platform-independent tool for publishers to measure, understand and grow audience and revenue. We are delighted to be on board with seed+speed Ventures as investors.”