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A company called Market Enginuity, that specializes in sponsorship sales for public media, has announced a spin-off company for the podcast industry called Soundrise. The goal of the company is to connect hosts with values-aligned sponsors.
Soundrise is a spinoff of the Market Enginuity Podcast Group, a team of podcast executives that has supported PRX and podcasts distributed by the public media organization. From 2017-2022, the team generated approximately 55 percent annual growth in client revenue from podcast advertising sales.
“The podcast industry is becoming increasingly consolidated, often at the expense of creators’ independence. Soundrise offers marketers brand-safe premium audio while protecting creative freedom and creators’ independence – an uncommon pairing for most of the industry’s leading networks,” said Harry Clark, CEO of Soundrise. “The new Soundrise brand helps us stand out in the competitive digital audio landscape, to be louder and continue to grow opportunities for PRX and our other independent partners.”
“PRX has always been committed to independent voices and helping them grow and thrive. We believe in quality, privacy, independence, and creativity – and Soundrise is the perfect partner to ensure continued growth for our shows,” said Kerri Hoffman, President and CEO at PRX.
“It became clear that the resources and investments required to be most effective in serving our local and national partners needed to be different,” said Jim Taszarek, Market Enginuity Founder and CEO. “This move creates two separate and focused organizations that will unlock unique opportunities for our respective partners in the public media and podcast industries for years to come.”