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Triton’s Shared Listeners tool will be within its podcast platform Omny Studio. The company says the tool allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network.
The goal of the new tool is to help publishers make more decisions “around their cross promotional strategies by allowing them to evaluate, identify, and leverage the shows in their library that are attracting the most new listeners.”
“The strongest audio strategies are grounded in data, which is why we are continuously innovating our platform to provide users with cutting-edge insights and analytics,” said Sharon Taylor, Managing Director at Triton Digital. “The ability to compare and contrast listeners across two or more programs or networks for the first time will provide our users with invaluable and informative insight to support their programming and promotional strategies.”