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Triton Digital has announced three new executive promotions. Oscar Sermeno has been promoted to VP of Market Strategy, Americas, Daniel Karlsson has been promoted to VP, Market Development and Global Strategy, and Michael Chien has been promoted to VP of Advertising Product Strategy.
“Triton Digital continues on a trajectory of rapid growth and global expansion,” said John Rosso, President and CEO, Triton Digital. “These recent promotions within our leadership team will play an instrumental role in furthering Triton’s innovative spirit while maintaining operational excellence and expanding the company’s presence around the world. All while continuing to provide best-in-class audio streaming, podcasting, audience measurement, and advertising technology on a global scale.”
Oscar Sermeno is an expert in the field of international market development, with nearly 20 years of experience working throughout North and South America. He is known at Triton Digital for building strong strategic partnerships that enable customers to streamline workflows and optimize audio strategies. In his new role as Vice President of Market Strategy, Americas, Oscar will tap into his vast knowledge of programmatic advertising, digital audio measurement, and content distribution to expand publisher adoption across the United States, Canada, and Ibero-American countries.
With over 20 years of experience, Daniel Karlsson provides extensive digital audio and podcast knowledge to the Triton Digital team. He is known for his unmatched customer service skills, establishing long-standing relationships with his clients. Daniel supports his clients by helping them seamlessly execute their digital audio strategies through the provision of Triton’s innovative tools and services. As Vice President of Market Development & Global Strategy at Triton Digital, Daniel will lead the sales team of audio advertising technology, podcast and streaming services, and audience measurement solutions across Europe, Middle East, and North African regions.
As a key member of Triton Digital’s product team, Michael Chien has over 12 years of experience building enterprise SaaS solutions that serve the audio and advertising technology sectors. In his new role as Vice President of Advertising Product Strategy, Michael will oversee the management of Triton Digital’s advertising solutions and the product management team, ensuring that the right features and initiatives are undertaken with the appropriate resources, timing, and scope to delight Triton’s numerous publishers and technology partners. Most recently, Michael was Director of Product Management for Jelli, where he played a key role in the integration of Jelli’s programmatic advertising solutions with Triton Digital.