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Tribune Media will use ART19 as its official podcasting partner for the newly created Tribune Audio Network, which will include podcasts produced by Tribune’s local and national brands.
“We have big aspirations to deliver great audio-on-demand content to our audiences and relevancy to our advertising partners,” said Kerry Oslund, VP Strategy and Business Development of Tribune Media. “ART19’s integrated content and advertising platform will help us create new opportunities and scale quickly, all while monetizing new shows and back-catalogs with highly targeted, always refreshed, advertising and marketing elements.”
“ART19 allows companies like Tribune to transform data into real selling-points for advertisers,” said Sean Carr, CEO of ART19. “By providing Tribune Audio Network better data and targeting, they will be able to showcase real proof points on the best ways to reach and engage their audiences. It’s a win-win for Tribune and their partners.”