(By Mark Asquith) I’ve been talking to a lot of podcasters recently. People who have been podcasting for somewhere around the four-year mark, now. At that point, these podcasters have typically released somewhere between 200 and 500 shows, depending on their release schedules and their consistency.
As I’ve been chatting to them, one thing has become clear: many of them are getting “bored” with their podcast.
Now, that’s not as bad as it sounds. The best way that I can articulate this is by comparing it to a long-term touring band singing the same anthems over and over again; the anthems are still fantastic, and each night people are hearing them for the first time, falling in love with them, and binging on the rest of the artist’s back catalogue for the next month.
But the singer, the guitarists, the bassist, the drummer — they’re waking up in cold sweats singing that one line over and over again because it’s so ingrained in their minds. They get bored with it, but they understand that they have a duty to their fans to keep rocking it out.
As a podcaster, you can get to feeling that way, too. I want to offer a word of caution, before you, if you’re in the same position, do anything too drastic.
As part of the research for my Podcast Marketing: The Podcast Discoverability Triangle article, I asked podcasters which part of podcasting they found most challenging and ranking a close second to “growth & marketing,” I heard time and again, “You know, I feel like I’m just dialling it in because I’ve been doing it week-in, week-out now for what feels like such a long time.”
Many of these podcasters told me that they were ready for a break, that they were ready to wrap their podcast for a while, but rather than agreeing that should be the first thing that they do, I recalled a saying that we use here in the U.K.: “A change is as good as a holiday.”
I asked these hosts if they wanted to quit podcasting, and of course, their answer was a unanimous “no.” And so we then got to talking about how every relationship needs work, needs love and attention, and needs to evolve as time progresses.
The relationship with your podcast is no different.
If you’re feeling a little burnt out on your show, remember that people tune in for you. You’re a part of their lives and you need to involve them, to a large degree, in your decisions.
So rather than making the quick decision to quit or take a podcasting holiday, why not call up a couple of your listeners to listen to their views on your show? From there, begin to plan some iterative changes to your podcast that will freshen up the process for you, bringing a little fire back into your belly for your podcast whilst also giving you the chance to bring something new, valuable, and entertaining to your audience?
We all get burnt out with podcasting from time to time, but giving yourself a little space to think, iterate, and clean house now and then can really work wonders for your show. And for you.
After all, a change is as good as a holiday, right?
Mark Asquith is the CEO of Rebel Base Media, which owns Captivate.fm, Podcast Websites, Podcast Design Studio, Podcast Success Academy & Poductivity. Reach out to Mark by e-mail at Mark@rebelbasemedia.io