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Evo Terra nails it in the latest episode of Podcast Pontifications. Evo outlines three things that you must have before you even start to push yousr show out to the masses. They are…
Having a website, distributing everywhere and great sounding audio. Listen to him explain the details below HERE on his latest episode.
- **A web presence for your podcast.**I mean a real and functioning website for your podcast. I _do not _mean an automatically generated website that is powered by your podcast’s RSS feed. Your RSS feed is designed to distribute episodes of your podcast to directories and apps. It is not designed to propagate a website.
- **Complete distribution of your podcast.**The right way to use your podcast’s RSS feed is to send out your episode to various apps and directories. Yes, that means Apple Podcasts. It also means Spotify and Google Podcasts. But it also means a dozen or so other directories and apps that maintain their own list of podcasts. You don’t get to control where people find your show.
- **Don’t forget listenability! **Before you throw money at getting people to sample your audio, make sure the sound quality doesn’t drive them away. No, “good enough” probably isn’t. Not when you’re talking about investing ad dollars. Listenable audio files are table stakes, and I’m a little ticked that I have to keep saying that.