Those are the words of Vice President of Podcaster Relations for Libsyn Rob Walch who was a keynote speaker at Podfest last week. Walch is also a Podcast Business Journal Editorial Board Member. Walch addressed an issue every podcaster worries about: ‘How long should a podcast be?‘
Walch told podcasters there’s no such thing as too long – only too boring. During his presentation Walch pointed out that 84% of shows in Libsyn with 100,000 downloads per episode are longer than 51 minutes. “It’s a myth that the ideal length of an episode is 22 minutes.”
Walch showed a slide of the top 200 episodes on iTunes from February 26. The average length of those top shows was over an hour (67 minutes). Only 6.6% of the shows were 22 minutes or shorter and 75% of the shows were longer than 40 minutes.
Episode #60 of Dan Carlin’s popular show Hardcore History (The Celtic Holocaust) is 6 hours long. Most of Carlin’s shows are several hours.
However, Walch cautions, a long podcast does not mean successful. The content still has to be compelling if you want to get listeners and keep them.
You can hear Walch’s insights on the official Libsyn podcast HERE. He co-hosts the show with podcasting icon Elsie Escobar.