This is an archived page from 2022. Find out more
UK radio and media group Nation Broadcasting has taken a 10% financial stake in Podcast Radio, making it the company’s lead investor. Podcast Radio launched two years ago and uses the trust people have in radio to help them sample and choose podcasts.
The station currently broadcasts digital radio in London, Surrey, Manchester and Birmingham as well as via smart speakers, its own app and website.
In its current investment round – valuing the company at $3.8 million, Podcast Radio’s management are preparing to grow the station internationally and strengthen its on-air offering.
Nation Broadcasting owns and operates a portfolio of national, regional and local commercial radio stations, digital marketing services and investments in digital radio across the UK. The group has a combined weekly audience of nearly 5 million listening hours according to official ratings company RAJAR.
Jason Bryant, Founder and Executive Chairman of Nation Broadcasting, said: “We’ve been impressed by the growth of Podcast Radio and see the huge potential of their expansion plans into North America and Australia.
“We see significant value growth in the company as it adds bespoke brand extensions and further streams in areas such as sports, business and health.”
Gerry Edwards, Founder and CEO of Podcast Radio, said: “We warmly welcome Nation Broadcasting as a strategic partner in our business. We believe they can add true value to what we already do and will help us grow and expand internationally.”
Podcast Radio director Paul Chantler added: “We have some bold and exciting new ideas for the way podcast content is presented on radio which we want to implement later this year. Jason and his team at Nation will help us do this.”