The Two Most Aggressive Podcast Advertisers

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According to the Magellan research this is the first time both 1-800 Flowers and a company called BetterHelp entered the top 15.


1–800-Flowers has been advertising on podcasts since December 2017, but this is the first time they’ve been in the top 15, according to Magellan. “Although they run ads throughout the year, we’ve see an increase in their ad volume during the months of January, February, May, November, and December, surrounding holidays were flowers are common gifts. In February we picked up a total of 125 ads on the Top 2,000 podcasts. The top podcast categories were Sports & Recreation, News & Politics and Comedy across 10 networks. We picked up 108 mid-roll ads and 17 pre-roll ads for 1–800-Flowers. All of the ads were run leading up to Valentine’s Day, with one ad airing on Valentine’s Day. All ads contained deals for rose bouquets. Each host told listeners to got to 1800flowers.com, click the radio icon and enter their show specific code. Each code led listeners to an identical page that had two deals for roses.”

Magellan reports that BetterHelp has been advertising on podcasts since December 2017 and doubled the amount of ads from January 2019 to February 2019. “This is the first time they have made it on our top 15 list. In February we picked up a total of 76 ads on the Top 2,000 podcasts. The top podcast categories were Society & Culture, Comedy and TV & Film across 8 networks. We picked up 63 mid-roll ads and 13 pre-roll ads for BetterHelp across 36 different podcasts in February. Not all ads were host read, but all ads did include information about the services BetterHelp can offer — licensed professionals, private online environment, and a secure video or phone call.”

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