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Acast has conducted a survey about the use of AI tools, like ChatGPT, in the podcast industry. The survey shows that podcasters and a majority of listeners believe that it’s ethical for podcasters to use AI tools to create content.
100% of the podcasters and 85% of listeners believe it’s okay to use the tools to generate content. However, podcasters are far more likely than listeners, about 84% to 36%, believe there should be no limits on how podcasters use the tools.
“While podcasters may be ready to dive headfirst into AI technology, their listeners want them to use the technology to enhance, not replace, human thinking,” said Tommy Walters, Atcast Commercial Insights Manager. “What makes podcasting so special is the intimate bond podcasters form with their listeners, which arises from authentic storytelling that fosters connection. It’s most important for podcasters not to jeopardize that bond. Podcasters should use AI to help them plan their content, but they shouldn’t use it to automate the entire creative process.”
The findings are based on a small survey conducted among 297 listeners and 50 podcasters in the US. You can view the entire survey results Here.