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Also at the IAB Upfronts, Sony Music Entertainment made a presentation to show off its roster of talent and upcoming podcasts. The company says it expects to drop 40 new shows this year in many categories, including true crime, politics, current events, music and social and racial justice.
Some of the new shows from Sony will include podcasts from Adam McKay, David Tennant, and Lindsay Czarniak. Tracy Clayton and Akoto Ofori-Atto will also host a new music Podcast called My 90s Playlist
Sony Music SVP of Podcast Business Development Emily Rasekh said, “At Sony Music, we’ve always equipped our artists with the tools and market expertise they need to thrive. We bring that same artist-centric, collaborative spirit to podcasting. We’re leveraging our status as a global company to amplify voices from around the world to the widest audiences possible.”