According to a new study from Nielsen, the average age of the podcast listener is 39 years old. And, perhaps more importantly, for advertisers to know, is the average salary of that podcast listener is $87,000.
Nielsen says both podcasts and smart speakers are expanding the audio landscape.
76% of podcast listeners work full-time or part-time and the gender breakdown is 56% male and 44% female. 90% of podcast listeners also listen to radio every week while only 19% listen to Satellite Radio every week.