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TEGNA: Sports Podcasts Growing

· Time to read: ~2 min

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TEGNA says its Locked On Podcast Network, with daily shows for all “Big 4” professional sports teams and major college programs, has grown its audience by 48 percent year-over-year. TEGNA says the network finished 2021 with over 115 million podcast listens and views.

“Locked On’s growth reflects what sports fans all over the country have been asking for – sports news, interviews, analysis and commentary that is available anywhere and anytime,” said Adam Ostrow, TEGNA’s chief digital officer. “Major advertising agencies and brands have also taken notice of our growth, reach and laser-focus on serving our audience of league and team fans.”

“Locked On’s ongoing commitment is to provide an extensive lineup of professional and collegiate sports coverage for our audience of avid fans,” said David Locke, Locked On’s president and founder. “As we move into our second year with TEGNA, we’ll be expanding our local sports content and live event coverage to sports fans everywhere.”

Locked On says its collection of local team and league podcasts showed double-digit audience growth across each of the major sports in 2021, with one sport showing triple-digit growth:

NHL podcasts, a 159 percent increase. MLB podcasts, a 97 percent increase. College Sports podcasts, a 72 percent increase. NBA podcasts, a 50 percent increase. NFL podcasts, a 32 percent increase.

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