StreamGuys has announced its support for NPR’s Remote Audio Data (RAD) technology across its suite of podcast tools.
StreamGuys Executive Vice President Jason Osbourn says from podcasters to broadcasters repurposing their content, producers are increasingly using data to drive their business decisions. “Publishers are asking for deeper analytics to help evaluate listeners’ engagement with their content, and as information they can use to sell advertising and sponsorship. Adding RAD support to our end-to-end podcast platform provides rich insights that they can use in their monetization efforts, and for live broadcasters, our efficient new aircheck creation workflow lets them quickly and easily supplement their reports to advertisers with recorded validation clips.”
Developed by NPR, RAD is a podcast analytics technology. Podcast publishers mark checkpoints within their audio files at periodic intervals or at specific content-related events – such as sponsorship or advertising spots – and specify a URL to which metrics should be delivered. When listeners reach those checkpoints, their RAD-enabled player or app will send anonymized data to that URL. The publisher can then analyze the data to gain new engagement insights such as which sections of the podcasts consumers are listening to, and whether ads are being heard.
StreamGuys will support RAD at each stage of podcast creation, distribution and consumption chain. Publishers will be able to insert RAD tags manually or at specified intervals using the intuitive, graphical waveform editor in the company’s SGrecast podcast management solution. StreamGuys’ managed, embeddable SGplayer will be enhanced to detect RAD tags and send RAD data to the company’s SGreports logging and analytics service, as well as to third-party destinations if desired.
StreamGuys says it will discuss the technology at the 2019 NAB Show, where the company will co-exhibit with ENCO. You can read more HERE.