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New Hampshire Public Radio and SiriusXM’s Stitcher have reached an exclusive national marketing agreement that includes the podcasts Bear Brook, Civics 101, Outside/In, and Document.
The agreement is Stitcher’s first exclusive advertising and sales deal with a public media organization.
With this agreement, NHPR will be ramping up production of Civics 101 from twice a month to weekly beginning in November. The station is also developing a new project reported and produced by the journalists who created Bear Brook.
“I am incredibly proud of the work our reporters and producers have done to create these well-respected and highly rated shows,” said Jim Schachter, President and CEO of NHPR. “This agreement never would have been possible if it weren’t for their creativity and hard work. NHPR’s thoughtful, well-researched approach to journalism and storytelling has made it a top-ranking US podcast producer, as measured by audience size and downloads. This agreement now provides our best opportunity yet for greater monetization through underwriting sales that will allow us to continue investing in our podcasts.”