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On Friday Scripps reported fourth quarter revenue for 2018 and on that conference call Senior Vice President for National Media at Scripps Laura Tomlin was extremely bullish on podcasting.
Tomlin said “our podcast company (Stitcher) ended 2018 with its highest revenue quarter to date, driven by strong growth in both advertising and subscription. Podcasting is attracting new investment. And as a pioneer and leader in podcasting, Stitcher is benefiting from that growth. We have the best network infrastructure in the business and our strong agency relationships continue to pay off.”
Tomlin then reeled off several big name advertisers that have turned to podcasting. “Within the last year we’ve added major national brands including Microsoft, Snickers, LEFO, Facebook, Google and many others to our long list of active advertisers. Stitcher has recently formed or renewed or extended partnerships with high-profile talent, including Oprah Winfrey, Conan O’Brien, Stephen Dubner and Dr. Phil as well as Marvel and Vox Media. These partnerships are crucial to capturing new podcast plans and continuing the rapid expansion of the ecosystem.”