Voxnest, which owns the podcast hosting company Spreaker, says its Spreaker Prime service generated $1 million in revenue since launching 3 months ago. 60% of that revenue went directly to podcasters with Spreaker banking 40%.
The revenue is generated through programmatic advertising.
“We were seeing such a significant amount of quality content from podcasters on Spreaker that we knew there could be great success in connecting them with the advertising technology that Voxnest – Spreaker’s parent company – developed,” said Francesco Baschieri, President of Voxnest. “We wanted to utilize this as an opportunity to dispel the myth that you must have millions of downloads to make money podcasting. To qualify for Spreaker Prime, you just have to have five thousand downloads per month.”
“Within the first few days of joining Spreaker Prime, I made $600, and then I started waiting for the other shoe to drop,” laughed Darren Marlar, Creator and Host of Weird Darkness. “But, here I am, three months into the program and completely floored that I’ve earned close to $20,000. For the first time in a decade of podcasting, I can actually make a living from my podcast because of Spreaker Prime.”