This is an archived page from 2022. Find out more
Spreaker has announced a new technology it says will increase quality control in programmatic advertising. The possibility to block specific IAB categories from playing on a podcast exists; however, under certain circumstances, when an ad is uncategorized or miscategorized this becomes redundant.
M.A.G.D.A. technology works by transcribing programmatic ads that go through the Spreaker ad marketplace in real-time. Spreaker has created machine-learning models to auto-categorize ads. In addition, the technology can also detect miscategorized ads. For example, if a political ad is miscategorized as fast food M.A.G.D.A will flag this for rectification.
Audioboom is connected to the Spreaker programmatic ad marketplace. Lance Paterson is the VP of Research at Audioboom. “We’ve always worked to bring accuracy, brand safety, and value for podcasting to the fore. When clients and publishers can trust what they’re getting, it improves the whole sales cycle and generates more revenue. This new technology steps up our game ahead of other platforms, gives our partners more reassurance, and our listeners a much more enjoyable experience.”