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Spotify Wants In On Video Space

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Spotify and Chernin Entertainment have announced a new partnership to adapt podcast content for television, film, and digital video. The two companies will pick the podcasts from Spotify’s library of 250 originals including shows from Gimlet, Parcast and The Ringer.

“At Spotify, we believe that the extraordinary growth of audio will continue to attract the world’s great creators and make podcasts a premier destination for original IP,” said Spotify Chief Content and Advertising Business Officer Dawn Ostroff. “As we continue to expand our content ambitions, we are thrilled to collaborate with Peter Chernin, who, along with his exceptional team, are the perfect partners to help us share these stories with audiences across mediums and around the world. Together, we can usher in a new era for podcasts as source material.”

Said Chernin: “Audio is by far the fastest-growing medium in the entertainment business, and with over 250 originals and thousands of hours of content, Spotify has one of the largest libraries of unattached, IP that exists in the world today and that library is being added to daily. This treasure trove of content plus the acceleration of new voices and stories provides an enormous opportunity to transform these addictive stories and IP into content for the screen.”

Preceding this deal, the two companies are already in collaboration with Pineapple Street on the forthcoming adaptation of the acclaimed podcast series, The Clearing.

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