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The hits just keep coming for Spotify, as Billboard reports that Warner Music Group and Spotify have entered into a new partnership to develop original podcasts around Warner’s extensive catalog of musical artists.
“The most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalog,” said Courtney Holt, VP Global Studios & Business, Spotify. “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”
“We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe,” said Oana Ruxandra, EVP, Business Development and Chief Digital Officer, Warner Music Group. “We look forward to working with Spotify to experiment and drive growth in podcasting.”
The news seems like a natural fit as WMG has launched several podcasts around its music like the Prince official podcast, BLK In America podcast which talks to influential black artists, as well as podcasts about The Doors, Duran Duran, The Grateful Dead, and Talib Kweli’s People’s Party, and others. Spotify meanwhile is home to shows from major newsmakers like T_he Michelle Obama Podcast_, The Joe Rogan Experience, and Renegades: Born in the USA that teams Barack Obama and Bruce Springsteen.