Spotify To Focus More on Podcasts


Yes it has 200 million users but is the Spotify strategy going to be a good one for you? The streaming music service is planning to improve its podcast technology by adding personalization technology, however, the overall strategy appears to get big brand names to launch exclusively with them (such as Jemelle Hill) then sell network ads in those shows. Tech-Crunch has a very detailed story on the Spotify strategy HERE


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