This is an archived page from 2020. Find out more
According to The Verge Spotify is testing a new feature called “In-App Offers.” The feature will allow embedded links on episode pages of podcasts that lead right to an advertisers webpage.
Spotify’s head of ads, Jay Richman tells The Verge that the company is looking for ways to create more of a direct funnel for brands, like bringing people to their website with a promo code automatically inserted. “I think you could start to then piece together what a potential roadmap could look like, just based on the model with which we view this opportunity. So, it is one step in a larger innovation path to productize the coupon code.”
The test is launching here in the United States on the Last Podcast on the Left.
Spotify has a blog about the new feature HERE.