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Spotify is looking at all angles to grow its podcasting division. On Wednesday Spotify announced a new deal with filmmaker J.J. Abrams’ which will give the streamer a first look at podcasts from Abram’s new audio unit called Bad Robot.
Bad Robot Audio will be led by former Audible and Spotify executive, Christina Choi who joins as Head of Podcasts at Bad Robot.
“We’re incredibly honored to welcome visionary JJ Abrams and his renowned Bad Robot productions into the Spotify family. Bad Robot productions have produced some of the world’s most riveting and award-winning content and we cannot wait to see how their imaginative stories transcend into the audio space” said Dawn Ostroff, Spotify’s Chief Content and Advertising Business Officer. “We are committed to bringing some of the world’s most respected and dynamic creators to Spotify exclusively, and we are thrilled to add Bad Robot and JJ Abrams’s mind bending and world building stories, alongside their hugely loyal following of dedicated fans, to our wide-ranging catalogue of world-class audio talent.”
“I’m thrilled to join Bad Robot as they expand into the world of podcasting. The medium allows for the imagination of creators to thrive. I’m honored to have the opportunity to build out this new venture with Katie, JJ, Brian, and the Bad Robot team. I’m also looking forward to reuniting with Spotify, which was where I started my career in podcasting. I hope through our partnership we can create quality audio content that is meaningful, inclusive, and creator first,” said Choi.