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Spotify Says Its Bet on Podcasts Paying Off

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During its earnings call today Spotify announced that “The Joe Rogan Experience” is its number one show and has “outperformed our audience expectations.” CEO Daniel Ek said the relationship has been a great success so far.

Rogan took his show exclusively over to Spotify on September 1st. The Wall Street Journal said Spotify paid Rogan $100 million to make the move.

Spotify reported ad revenue rebounded in part due to its podcast portfolio which also includes The Michelle Obama podcast.

Spotify reported podcast listening is growing with 22% of its monthly users now listening to its podcasts.

Comments:

Seth -

That’s all fine and good. But then he has Alex Jones on. WTF


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