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On Monday Spotify announced that advertisers can now target ads based on the podcasts that people listen to.
In a statement to The Verge, Spotify said the company wants to keep building out advertising around podcasts. “We aspire to develop a more robust advertising solution for podcasts that will allow us to layer in the kind of targeting, measurement, and reporting capabilities we have for ads that run alongside other content experiences like music and video.”
The new ad format has started rolling out into 10 markets including the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia.
More HERE at The Verge