Spotify Loads Up 2.2 Million Podcasts


That’s the number of podcasts the company says it has on its platform as of the 4th quarter of 2020. That’s up from more than 1.9 million in Q3. The company says 25% of its monthly average users “engaged” with podcast content in Q4 (up from 22% in Q3).

This morning the streamer reported 155 million people now pay for premium service. Premium subscribers, who account for most of its revenue, were up 24% from a year earlier. Total monthly active users rose 27% to 345 million. Revenue rose 17% to $2.61 billion in Q4 2020.

Podcast consumption hours on Spotify nearly doubled in Q4 (over Q4 2019), although the actual consumption hours were not included in the Spotify press release.

To help bolster its podcast play, Spotify purchased Megaphone back in December.

As of year-end, The Joe Rogan Experience was the #1 podcast on Spotify in 17 markets. Those markets were not identified.

Spotify says while it’s still early, the company is “encouraged” by the performance of its podcast content, “as it has stimulated new user additions, activated first time podcast listeners, and driven favorable engagement trends, including vodcast consumption.”