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Spotify Launches Gimlet Academy

· Time to read: ~2 min

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This new 5-part podcast series teaches podcasters how to up their game with expert lessons on pitching, booking, interviewing and editing. The host is Gimlet co-founder Alex Blumberg.

Blumberg says, “People underestimate how much time and work it takes to make something that will hold an audience’s attention.”

That’s what led him to create a special podcast for Gimlet employees about the secrets to making a great show. Now for the first time, those secrets are being to the public in the new podcast Gimlet Academy—hosted by Blumberg and released in partnership with Spotify for Podcasters—that explores how to make compelling audio stories.

“The series is for anyone interested in audio storytelling. It takes the most important lessons my friends, colleagues and I in the podcasting biz have learned over our many decades doing this work, and distills them into five easy-to-digest, fun-to-listen-to podcast episodes,” Blumberg explains. From crafting an initial pitch to putting together a show’s final structure, Gimlet Academy promises to deliver all the important details behind the world of podcasting to listeners.

Blumberg’s own deep dive into podcasts began in 2014. He’d spent the previous 15 years working as a producer for This American Life, and co-creating and running the hit NPR podcast Planet Money. He ditched all that because he saw a niche he knew had legs (and hopefully plenty of ears): well-produced podcasts with a sharp focus on storytelling and journalism. Alongside Matt Lieber, another former radio show and podcast producer, he formed the narrative podcasting company Gimlet Media. In pure meta fashion, Blumberg began chronicling his adventures (and misadventures) in building his business on the podcast series StartUp.

Spotify purchased Gimlet for $230 million in early 2019

Listen to all five episodes of Gimlet Academy HERE

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