And this is great news for the podcasting world. It’s just another indication that companies are taking podcasting seriously. Spotify will reportedly pay $200 million for Gimlet. Spotify wants to be a player in the podcasting space and acquiring a company like Gimlet would push that closer to a reality.
Gimlet was founded in 2014 and claims its slate of podcasts are downloaded over 7 million times every month with listeners from nearly 190 countries. Gimlet is behind hit series like StartUp, Reply All and Homecoming. We have reached out to several of our contacts at Gimlet and are waiting to hear back.