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Since 2018, Spotify’s Sound Up program has worked with underrepresented creators to help them develop their podcasting skills. For its latest iteration, Sound Up will be working with 10 up-and-coming podcasters who create content geared toward kids and families.
Up to 10 underrepresented creators will be part of the program for five months. Those selected for the program will go through three phases focused on improving their storytelling, production, and workshop their ideas around creating high-quality content for families. Along the way, they’ll receive support and guidance through in-person training and virtual workshops while also having access to all of the technology and tools needed to succeed.
“We are so excited to launch our very first genre-specific programs this year. We are always adapting the program to reflect the changes in the medium and with our focus internally on Kids & Family it just made sense to expand our curriculum,” said Natalie Tulloch, Global Lead of Sound Up at Spotify.
In order for participants to put what they’ve learned about the art and strategy of podcast creation and development to the test, they will create their own fiction or nonfiction pilot episode that accounts for kids’ intellectual and emotional well-being, and allows families to listen together.
Sound Up is accepting applications for this program now through April 8. For more on application requirements, click here.