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Sports Network Adds YouTube Channel

· Time to read: ~2 min

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TEGNA Inc.’s Locked On, sports podcast network announced that 20 of its shows are now available as YouTube channels, as well as on TEGNA station’s OTT apps in select markets.

Since the launch of the network’s first YouTube channel in May 2021, Locked On’s channels have generated more than 160,000 total hours of watch time and more than 1 million video views, which average more than 10 minutes each (source: YouTube).

“Locked On’s growth on YouTube reflects the appetite of our very engaged and diverse audience,” said Adam Ostrow, TEGNA’s chief digital officer. “Nearly 52 percent of our YouTube audience is younger than 35, and 20 percent of Locked On’s total watch time comes from connected TVs and video game consoles.”

“We launched Locked On with the simple premise of giving sports fans hyper-focused news and perspectives they crave,” said David Locke, Locked On’s president and founder. “We are continuing to fulfill this promise with our first NBA Draft special, which will offer real-time, in-depth analysis through our vast network of local sports analysts and experts who will cover the event in its entirety.”

“In addition, we’re thrilled to welcome Locked On HBCU to our slate of more than 180 podcasts,” Locke continued. “This is the first daily podcast solely dedicated to covering HBCU sports and athletes and is led by diverse voices and talent across our company.”

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