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Podcast platform Sounder has released Audio Data Cloud. This company says its new enterprise platform “aims to help publishers unlock discovery, engagement, and monetization opportunities for their audio content through data and insights.”
“The Audio Data Cloud will bring a wealth of automated tools to enterprise customers, helping them grow and further monetize their content catalog,” said Kal Amin, Co-founder and CEO of Sounder. “This technology puts audio on par with other forms of media in terms of revenue potential. While the number of podcasts and consumer engagement has accelerated, podcast advertising supply has historically been a challenge for publishers and platforms to grow. Sounder’s Audio Data Cloud unlocks new inventory, allowing publishers to confidently identify content as being safe for brands as well as finding new ad placement opportunities through natural breaks in the conversation.”
Learn more HERE.