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Sounder Buys Podnods

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Sounder, the podcast hosting, and marketing platform has acquired Podnods, the discovery-based podcast recommendation service. Podnods’ AI-driven technology will be incorporated into the Sounder platform and Podnods Co-founder and CEO MercanTopkara will become Sounder’s new CTO.

“Sounder and Podnods started with the same mission: to help creators be heard. Audio has been deprived of true technological innovation for quite some time and by bringing our two companies together, we aim to deliver the next generation of audio technology, powered by machine learning and artificial intelligence, to fuel growth for creators everywhere,” said Kal Amin, Co-founder and CEO of Sounder.

Podnods has processed and indexed over 1.7 million of the world’s 2 million podcasts and incorporating this capability with Sounder’s in-episode keyword-based analytical capabilities should provide synergy and improve discovery services for Sounder’s customer base.

“I’ve been a fan of Sounder from the beginning. Podnods solved discovery for podcast listeners, and Sounder did it for podcast creators–you need both to change the industry,” Ms. Topkara said. “Our complementary approaches to processing and indexing audio content will position us to improve both discovery and engagement dramatically.”

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