The two companies will co-create a new daily satirical podcast focused on current events called “The Topical,” which will launch in January.
The Onion Executive Editor Jordan LaFlure said, “The Onion is thrilled to have found a stalwart ally in Sony Music Entertainment to help it dominate yet another medium in the world of journalism. A daily news podcast provides an opportunity for The Onion to access and inform billions of presumably illiterate people previously deprived of the finest reporting the world has ever known.”
Tom Mackay, President, Film & TV A&R, Sony Music Entertainment said, “The Onion is synonymous with great topical and cultural satire and we are thrilled to be working with them to further expand their presence in podcasting. We look forward to bringing their highly impactful brand of humor and commentary to fans everywhere and maximizing the commercial opportunities for this exciting new comedy podcast format.”