This is an archived page from 2021. Find out more
Sony Music Entertainment announced a partnership with children’s media company Tinkercast to develop new children’s podcasts this year. Tinkercast’s number one show Wow in the World has reached 100 million downloads and 328 episodes currently with hosts Guy Raz (NPR’s How I Built This) and Mindy Thomas (SiriusXM’s Absolutely Mindy Show).
The show features bouncy, fun music and sound effects that lead children and their parents through the world of science and technology with a variety of talking animals in a narrative storytelling style.
Tinkercasts other show Two Whats?! and a Wow! is a science-based game show with the same hosts as WoW and both shows have their own books as well.
As part of the deal, Sony will assist Tinkercast in content creation, marketing, and monetization.
CEO of Tinkercast Meredith Halpern-Ranzer said, “We launched Tinkercast and Wow in the World to engage kids beyond the screen, in conversations and in their future and believed that well-told stories could inspire hope, optimism, and “wow.” We are thrilled to be partnering with Sony Music Entertainment in order to amplify our mission and to bring beloved and new original content to families around the world.”